About Jeff

About Jeff DeGraff

The Dean of Innovation

Jeff DeGraff is one of the world’s leading authorities on organizational innovation and transformational change.

As Clinical Professor of Management and Organizations at the University of Michigan’s Ross School of Business since 1990, DeGraff has established a comprehensive school of thought around systematic innovation development that bridges academic rigor with practical application across business, government, and mission-driven sectors.

The Competing Values Framework

DeGraff co-created the Competing Values Framework alongside Robert Quinn, John Rohrbaugh, and Kim Cameron—one of the most widely used organizational effectiveness models globally. Building on this foundation, he developed the Innovation Genome and Innovation Code methodologies, which extend the framework into innovation contexts and provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance.

Core Intellectual Architecture

His intellectual architecture centers on three revolutionary concepts:

  • Innovation is a learnable skill, not a gift—a discipline that can be systematized like any business imperative
  • Constructive conflict, not harmony, drives breakthrough innovation by orchestrating opposing perspectives into hybrid solutions
  • Transformational change emerges from embracing paradox rather than eliminating it

Through his trilogy of books—The Innovation Code, The Creative Mindset, and The Art of Change—DeGraff has codified a complete philosophy of paradox-based organizational transformation.

From Domino’s to Defense

DeGraff’s career uniquely combines corporate leadership and academic excellence. After earning his PhD at age 25, he served as Vice President of Communications and New Ventures at Domino’s Pizza (1985-1990), where he applied emerging organizational theories to help scale the company from $50 million to $2 billion—earning him the nickname “Dean of Innovation.”

This experience of building things, not just theorizing about them, has defined his approach as a “pracademic” who teaches innovation through action learning in unconventional spaces like museums and innovation laboratories.

Leadership Roles

Innovatrium Institute for Innovation

As founder of the Innovatrium Institute, DeGraff created a living laboratory where organizations experiment with innovation culture, capability, and community. The Innovatrium operates as the practical manifestation of his school of thought—a physical space where diverse perspectives clash productively to generate new solutions.

Through this work with over half the Fortune 500, including Google, Apple, Coca-Cola, Pfizer, NASA, and Microsoft, DeGraff has refined frameworks that help organizations build sustainable innovation ecosystems.

Intellectual Edge Alliance

Guided by his mission to democratize innovation, DeGraff founded the Intellectual Edge Alliance (IEA), a nonprofit consortium of research universities and technology companies working with the U.S. Military, NATO, and allied forces in 45 countries.

Through the IEA, he makes innovation tools and practices accessible to leaders tackling critical societal challenges in defense, government, and education—proving that innovation methodologies transcend sector boundaries.

Education

  • Ph.D. in Educational Technology, University of Wisconsin–Madison (1985) – Completed at age 25
  • M.A. in Communication Studies, University of Michigan (1982) – Alice Lloyd Scholar
  • B.S. in Communication Arts and Sciences, Western Michigan University (1980)

Recognition & Impact

  • Władysław Eugeniusz Sikorski Medal from Polish Armed Forces (2024)
  • Original LinkedIn Influencer (2007)—one of the first 100 global thought leaders
  • Creator of University of Michigan’s Certified Professional Innovator Program
  • Host of PBS’s “Innovation You” and NPR’s “The Next Idea”
  • Regular contributor to Inc., Fortune, Psychology Today, and Big Think
  • Strategic advisor to U.S. Air Force Chief of Staff, Cabinet departments, and NATO
  • Fellow of the Aspen Institute (1993)

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